IC! Berlin is a high-quality eyewear brand offering screwless glasses made in Berlin. This social media campaign and the refiguration of its website were integral to creating a new and more professional online brand identity that established IC! Berlin as a player in the digital space.
Thanks to my campaigns, it grew from a local startup to an international success, able to keep pace with large brands in the highly competitive eyewear market. Today their products are considered a benchmark of good craftsmanship and they are worn by stars like Brad Pitt, Hugh Grant, Madonna, Vin Diesel and more.