The idea for this web platform literally grew out of my personal need to find a good dog sitter. During my studies, my fellow animal lover and colleague at AMORELIE Vanessa and I saw a gap in the market and decided to create a Berlin version of the American


With support from investors like Forum Media Group, Axel Springer’s Plug & Play, You Is Now, I spent about a year launching this platform and brand with all it’s features (Identity, website/shop, social media marketing, promotion material and many morel) This project was an important milestone in my career, as it was the first company I created by myself. As a true dog lover it was also an idea driven by passion and the motivation to increase people’s contact to dogs. The site still exists today and is run by Pets Premium GmbH.