Many companies struggle to meet the high demands for brands today.
Why? Because two important departments work alongside each other as complete strangers.
I’ve seen many companies where marketing and brand/design operate in complete isolation. It is no surprise that this separation not only leads to a brand inconsistency but wastes many resources and potential.
A well-planned strategy and the ability to plan content in-house that is adaptable for all types of channels and (digital) platforms can make a brand flourish. It’s the reason that all-rounders with knowledge of both marketing and creative are more needed than ever before...
With a background in advertising, design, and branding, it’s my goal to help companies create an all-around brand strategy that can be scaled up and implemented in long-term marketing strategies, and uses data to reach the optimal target groups.
By integrating the areas of performance marketing with ‘regular’ above the line/ below the line (ATL/BTL) marketing I can create a clear storyline that real (yes, real- no bots) people can relate to and interact with.
In a time where topics like sustainability, equality, and lifestyle can serve as strong vehicles for companies to connect with consumers, it is important that brands learn how to tap into all their resources. Whether organic or paid content, the ability to integrate traditional marketing with data-based research, and be present and consistent with a message across all channels, is the key to brand success in 2019 and for the future.
LET’S START OUR JOURNEY!