As an allrounder with a deep knowledge of marketing and the digital space, a love for brand & design, and the ambition to produce campaigns from A-Z, I am a combination of entrepreneur and creative.
My journey began at the renowned Institute of Design in Berlin (graduated in 2014), where I completed my diploma in Creative Direction and Branding. Besides being taught by some of Germany’s best advertisers, directors and concept developers, my time there also allowed me to dive into what I like to call the ‘Berlin Valley’ culture. While studying, I joined the founding team of Amorelie as Creative Director and later even launched my own brand Leinentausch, together with Vanessa Lewerenz Bourmer, where I was the CMO and Marketing Director. I also worked for several large brands like Emmi, Kaltbach, the BER (Berlin Airports), Villeroy & Boch, Douglas, die Zeit Online.
Together with my husband as CFO, we created Heat Creative Agency in 2015, leading a team of nine people to create online and offline campaigns for clients like Deutscher Tierschutz (our favorite!), among many others. He was also my partner in crime for Berlin Stuff, a label that sells independently made fashion crafted in Berlin, inspired by a road trip along the American West Coast.
One of the defining experiences was my time as Creative Marketing Director for the Social Chain Group AG. Producing content for social media, advertisements, and business concepts, I helped the Social Chain companies and partners such as Die Höhle der Löwen find there place in the global media market and help as a consultant to build up these companies successfully. Thanks to these experiences, I have attracted leading brands which want to increase their potential, such as
InsurTech company Coya, which are backed by 30 million euro in startup capital.
At the end of the day, I had the pleasure to get a large variety of different experiences and I am now able to lead projects from an integrated perspective and produce the best outcome for any budget.
Got a challenge? I’m keen to solve!