In 2018, I had the pleasure to build the brand of the go-getter Sebastian Steudtner completely from scratch. With the aim to grow his fanbase and attract investors like Adidas and Mercedes (for whom he is now a brand ambassador) I developed a personal marketing strategy and created content for Facebook and Instagram. I also conceptualized and produced a weekly Vlogging Series for Youtube, where I lead a camera team to Nazare, Portugal and other places around the world. It was particularly important to me to find a strategy that both stayed true to his personality and passion for surfing, while also integrating large commercial brands. Striking the right balance between paid media and organic content was a further challenge. All in all, Sebastian and I we were a great professional fit - his fearlessness and ‘everything is possible’ attitude is exactly the type of mindset I love.