Together with the Social Chain Group (of which I was Creative Director) the Austrian brand (also known as Judith Williams Cosmetics) produced a Girls Squad Influencer perfume line named “Queens United”. The line was co-designed by three of Germany's biggest beauty and lifestyle influencers, Nihan, Sonny Loops and Ema Louise who promoted the line on their very own channels. The campaign taught me how to work with influencers - a style of work that deviates strongly from working with actors. I also learned how to be highly reactive and meet the demands of many stakeholders in a fast-paced and trend-driven environment. Today the line can be purchased at the German retailers DM, Müller, Rossmann and Karstadt.